Behind-the-Scenes: The College’s Brand
December 05, 2013
I have the privilege of serving as the Marketing Director at Ursuline College. It is a job I find both challenging and fulfilling as I use my creative and strategic abilities to help move the College forward. I have served in this role for five years and one of the aspects of the job I enjoy the most is serving as Ursuline’s brand manager (although folks on campus might refer to my team as the “brand police”). Branding is illustrating various aspects unique to Ursuline and communicating those differentiators to all audiences.
There are many great qualities about Ursuline that are distinctive, such as the personal attention we provide our students or the rich history of educating women who are challenged to change the world in both big and small ways. The marketing department strives to maintain the legacy of the College while moving ahead with the College’s mission. The goal is to let the outside audience know what Ursuline stands for through several communication vehicles. Building a strong brand has been an essential part of creating quality awareness for the College.
Representing an authentic, values-based education is carried throughout
everything the marketing department produces, whether it be a printed
piece, messaging on the website or a promotional video. Additionally,
Ursuline’s design elements reflect the College genuinely through
authentic photos of students, faculty and alumnae in real-world
situations. Using design elements such as the fleur de lis creates
something recognizable at a glance to our external audiences...read more.
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