Public Relations and Marketing Communications
Aims and Objectives
An organization's credibility is challenged constantly today. Expectations surrounding the behavior of an organization have increased, and emerging technologies have pressured organizations to adapt continually to the standards of society. For all these reasons good public relations are no longer an option but a necessity. A degree in public relations from Ursuline College provides a student with the necessary sensitivity, knowledge and techniques required to analyze and solve the array of complex issues faced by individuals and organizations today.
The required internship experience enables students to integrate academic life with real-life situations outside the classroom; broaden human relationship/communication skills and develop networking skills; and acquire professional skills and experience while still in school. It also opens possibilities for future employment.
Uniquely housed in the Business School, the Public Relations & Marketing Communications major offers courses in public relations, business, written and oral communications, and technology. Both practical application and theory are stressed. Students exit the program with an understanding of the ethics and responsibility involved in providing an organizational or individual voice that fosters open and informed decision-making in a democratic society.Laura Hammel, PhD, APR Program Director
Public Relations and Marketing Communications Fact Sheet